Doing the right thing


Sustainability is baked in every pizza product delivered by our brands. It makes our business more future-proof and creates value for our people, franchisees, customers and partners. We help our brands to get ahead on their sustainability journey and to realise their full potential.

Some of our brands have a longer legacy of pioneering sustainability work, while others are taking leaps in development or re-thinking what sustainable business means for their market and stakeholders. We are all united by The European Pizza Company’s culture of integrity and aspiration of empowering leading sustainable local pizza brands.


We need a healthy planet in order to serve tasty and nutritious food. That is why we take our responsibility towards the environment seriously, and strive to maximise the positive impacts of our operations. From sustainable and traceable production of ingredients to energy efficiency and certified packaging, we are conscious of our footprint on the climate and ecosystems.


Together with our franchisees, we take care of thousands of people working in restaurants and help to strengthen human rights across the whole value chain. This means embracing diversity, equity and inclusion in all their forms, as well as maintaining healthy, safe and fair working conditions. Our responsibility also extends to ethical marketing, promoting sustainable consumer preferences, and data protection.

Profit and governance

We help our brands succeed and grow so they can continue to create value and employment. Making profit enables continuous efforts towards more sustainable operations. Beyond meeting regulatory requirements for good governance and denouncing grey economy, we report openly and transparently about all our operations.

The way ahead

As part of Orkla ASA, we set high standards on ethical business practices for the companies we manage and spread this ethos to future brands acquired. We contribute to Orkla ASA’s target to reach zero greenhouse gas emissions across the value chain by 2045, as approved by the Science Based Targets initiative (SBTi). Orkla ASA is also a member of the UN Global Compact initiative.

Best results are achieved together in collaboration with our brands, food producers, consumers, civil society organisations and alike.

Code of conduct

Our stakeholders must be able to trust that everything we do is grounded in sound business ethics. In everyday work, we live by these principles.

The European Pizza Company is part of Norwegian Orkla ASA, and Orkla’s rules for good business practice give us clear ethical guidelines for how to behave and conduct our operations.

Comply with laws and regulation
Always good corporate 
governance and fair competition
Care for people
and the environment
Never corruption, grey economy or conflicts 
of interest
Act with integrity
and ethics
Ensure privacy
and transparency