Announcement - 21.12.2023

Sybren Aaij appointed Chief Financial Officer

Experienced strategy and finance professional Sybren Aaij is joining The European Pizza Company’s as Chief Finance Officer beginning from 15 January 2024.

His appointment supports the company’s vision of bringing together a leading European collection of sustainable local pizza brands.

Sybren Aaij (MSc.), a Dutch national, has 25 years of wide-ranging experience in corporate finance and strategy in listed and privately owned multinational companies in the consumer packaged goods sector, specialising in food and beverages. Having worked internationally, he is well-versed in leading and coaching people across a variety of cultures.

In his most recent projects as independent consultant, Aaij focused on formulating winning business strategies, market prioritisation and investment appraisals. Before that, as Group CFO for the Out of Home division of the coffee and tea company JDE Peet’s, he successfully managed finance and strategy across 23 entities globally, achieving turnaround to growth and stronger financial performance. As part of the work, Aaij played a key role in the digitalisation of the business.

As Chief Financial Officer of The European Pizza Company, Aaij will be responsible for The European Pizza Company’s operational finance management and will contribute to overall business development.

“Operating at the crossroads between strategy and business development, finance management and team-building is what I enjoy the most. The European Pizza Company brings all these elements together in a growing business that brings ease and pleasure to thousands of European consumers every day. I look forward to making a difference for our future success”, Sybren Aaij comments.

“I am delighted to welcome Sybren to our Management Team. He is a strong strategic and commercial business partner with a proven track record in long-standing value creation, large-scale transformation, and M&A. With Sybren on board, we can make money work even harder and unlock value from high-performing finance operations. He also shares the sustainable values that unite our people in The European Pizza Company”, says Tommi Tervanen, CEO of The European Pizza Company.


Tommi Tervanen, CEO, The European Pizza Company,

The European Pizza Company is a franchise company active in the pizza limited-service restaurant market, with leading local brands. Its brands include Kotipizza in Finland, New York Pizza in the Netherlands and Germany, as well as Da Grasso in Poland. Together, they operate more than 820 restaurants. In 2022, The European Pizza Company reported consumer sales of approximately EUR 360M and an EBIT (adj.) of EUR 22M.